Stoli Group, a leading global Ultra-Premium Spirit and Wine business, has relaunched its presence in South Africa. Proudly imported and distributed by Firebrand Africa, Stoli® Premium Vodka, is back on South African shelves after 2 years.
Since 1938, Stoli® has held the bar high for quality vodka, combining modern distilling with century old traditions. Also known as Stolichnaya, it’s one of the top-selling spirits brands in the world and boasts a rich heritage that matches the boldness of its character.
Stoli® is one of few brands who truly control the entire manufacturing process, from the farming of the wheat and rye, to distribution of the finished product.
Regarded as the most versatile and genuine of spirits, Stoli® Premium Vodka is in a class of its own – literally. The cutting edge distillery in Tambov produces unbeatable consistency and quality in every bottle, resulting in a spirit so smooth, Russian Authorities created a separate class to honor it… ‘The Alpha Spirit’.
John K’Otieno, Managing Director, Sub Saharan African at Stoli Group said: “We are absolutely thrilled to be back on shelves. We’re looking forward to working with the Firebrand team to re-launch Stoli in South Africa, which is such an important market for us across the region. More than that, we are excited to combine Stoli’s unmatched quality with the most popular of South African serves and premium occasions.”
With more expressions to launch later this year, the brand is eager to inspire South Africans to new, on-trend and sustainable lifestyle experiences. Stoli® Premium Vodka will be available at leading group and independent retailers, with a recommended retail price between R199-R249.